The holiday season at the end of the year is always an important period for premium spirits brands. Rémy-Cointreau owned Mount Gay Barbados Rum and it’s local PR liason Oona Agency approached me to create an online campaign to boost the sales of their premium “Black Barrel” rum.

For this campaign I created some new rum cocktails, re-shaked some classic rum cocktails and did a bit of an uncoventional product photoshoot.

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