Chefs & Shakers is the annual competition by Don Papa Rum that brings together the country’s best talents of the culinary world and the bar. For it’s third installment in Belgium, I was present to photograph the event, capturing both the vibe of the competition as well as the food & drinks.
Besides photographing the competition, I was also the written content creator for the event and liason between Don Papa’s PR agency (Alice Bown) and campaign partner njam!. In close collaboration with the media company’s sales team, we worked out a promotional marketing campaign spanning TV and online media.
The finale took place in one of Brussels’s trendiest restaurants, Entropy and was won by the young duo Brent Maes and Michiel Theys.
