For the launch of Baroue’s new website, I assisted the marketing team throughout several stages of the development process, combining technical support with content and digital strategy.
My involvement ranged from supporting the technical development and structure of the WordPress website to reviewing usability, internal linking and overall website performance.
A major part of the project focused on SEO and GEO. Pages, headings, metadata and FAQ content were reviewed and optimized to make the website easier to understand for both traditional search engines and AI-driven platforms such as ChatGPT and Gemini, while maintaining Baroue’s natural tone of voice.
I also assisted with the technical SEO setup, including sitemap and robot crawling configuration, indexation checks and resolving issues that could prevent search engines from correctly crawling the website.
Finally, I helped set up Google Analytics through Google Site Kit, providing Baroue with the foundation to measure website traffic and better understand how visitors interact with the new platform.
The result is a modern website built not only around the visitor experience, but also with search visibility, AI discoverability and measurable performance in mind.