Although you might have never heard of Kweichow Moutai before, it’s the most valuable spirits company in the world. They are not only the biggest spirit brand in the world, they also come close to being the biggest Chinese brand overall with a market cap of over 300 billion US dollar. That’s more than Coca-cola or McDonalds, and even more than Walt Disney and Nike combined!

In Europe they’re not very well known yet, but they’re just getting started! And I’m very honored to be part of that start, as they hired me to judge their Moutai Baijiu Cocktail Competition.

The competition took place in Ghent and was won by Brussels’ bartender Cedric Buscemi (Bar Romeo).

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