{"id":553,"date":"2024-03-15T00:06:00","date_gmt":"2024-03-14T23:06:00","guid":{"rendered":"https:\/\/misternegroni.be\/?p=553"},"modified":"2024-03-25T22:44:45","modified_gmt":"2024-03-25T21:44:45","slug":"schweppes-newsletter","status":"publish","type":"post","link":"http:\/\/misternegroni.be\/index.php\/schweppes-newsletter\/","title":{"rendered":"Schweppes Father&#8217;s Day online marketing campaign (Antwerp)"},"content":{"rendered":"\n<p>For Father&#8217;s Day Schweppes hired me for an <strong>e-commerce marketing campaign<\/strong>. They asked me to create a Father&#8217;s Day cocktail, as well as a <strong>Father&#8217;s Day themed online newsletter. <\/strong><\/p>\n\n\n\n<p>I created the &#8216;<em>Pappy Taylor<\/em>&#8216;, a long drink twist on the penicillin cocktail. <br>I asked photographer Jonas Opdebeeck to photograph me for the newsletter and wrote content for the e-commerce campaign.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Recipe<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><strong>Ingredients:<\/strong> <br>4.5 cl Scotch whisky<br>1.5 cl Peated malt whisky <br>2 cl lime juice <br>1 cl ginger syrup <br>10 cl Schweppes ginger ale <\/p>\n\n\n\n<p><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><strong>Preparation: <\/strong><\/p>\n\n\n\n<p>Fill a large longdrink glass with ice cubes.<\/p>\n\n\n\n<p>Add the Scotch whisky, lime juice, and ginger syrup, and mix these ingredients well together with a bar spoon. Add the ginger lemonade and stir the mixture with a single stirring motion.<\/p>\n\n\n\n<p>Finish with a dash of smoky peated whisky, without stirring, and garnish with candied ginger.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/misternegroni.be\/wp-content\/uploads\/2024\/03\/cases_pappy_body-682x1024.jpg\" alt=\"\" class=\"wp-image-555\" srcset=\"http:\/\/misternegroni.be\/wp-content\/uploads\/2024\/03\/cases_pappy_body-682x1024.jpg 682w, http:\/\/misternegroni.be\/wp-content\/uploads\/2024\/03\/cases_pappy_body-200x300.jpg 200w, http:\/\/misternegroni.be\/wp-content\/uploads\/2024\/03\/cases_pappy_body-768x1153.jpg 768w, http:\/\/misternegroni.be\/wp-content\/uploads\/2024\/03\/cases_pappy_body.jpg 799w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>header photo: Jonas Opdebeeck<br>cocktail photo: Roos Mestdagh<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/misternegroni.be\/index.php\/marketing-pr\/\">More info about my Marketing &amp; PR services<\/a><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>I worked with Schweppes on an e-commerce marketing campaign for Father&#8217;s Day.<\/p>\n","protected":false},"author":1,"featured_media":554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,15],"tags":[45,72,73,70,69,71,31],"_links":{"self":[{"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/posts\/553"}],"collection":[{"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/comments?post=553"}],"version-history":[{"count":5,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/posts\/553\/revisions"}],"predecessor-version":[{"id":643,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/posts\/553\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/media\/554"}],"wp:attachment":[{"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/media?parent=553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/categories?post=553"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/misternegroni.be\/index.php\/wp-json\/wp\/v2\/tags?post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}